NHS Clinical Leaders Network
Brand development and communications strategy
We refreshed the network’s brand around clinical and non-clinical leaders working in step, bringing its collaborative approach to life through animation, video and personal stories.
The Challenge:
The NHS Clinical Leaders Network provides training and consultancy for clinical leaders at all levels. It needed a clearer, more distinctive brand to communicate its offer and the belief at the heart of its work: that clinical and non-clinical leaders, alongside NHS and care professionals, must work in step to improve care.
The challenge was to express this collaborative approach through an identity that felt credible, inclusive and relevant across professional boundaries.
The Approach:
We led workshops and in-depth conversations with the network’s leadership, contributors and participants to understand its purpose, strengths and ambitions.
We used these insights to develop a brand narrative around “Better leaders improving care”, placing the connection between professions, organisations and levels of leadership at its centre. This informed a refreshed visual identity and messaging framework, supported by typography, imagery and branded templates.
We carried the same idea through the content we developed. An introductory animation explored “What is a leader?”, while video interviews and written profiles showed how different perspectives and experiences contribute to shared progress across health and care.
The Outcomes:
The network gained a coherent brand that connected its training and consultancy offer with a clear philosophy of leadership: people working together across roles and organisational boundaries.
The refreshed identity and supporting content gave it a consistent way to explain its approach, showcase its expertise and help prospective participants and partners recognise their place within the network.
“We brought Grey Fox in to help us increase awareness of our organisation and develop our strategy and plan for communicating to our stakeholders.
Ben and his team have done so much more for us than this!
The comms and engagement strategy workshops were insightful, thought provoking and really helped us shift our focus on to what we are really about. The comms materials produced by the Grey Fox team have been outstanding – from web design to rebranding, from blogs through to engagement videos.
[They are] professional, adaptable and really responsive to our needs and has delivered above and beyond our expectations. Highly recommend!”
Suzy Ning(Former) National Operations Director
NHS Clinical Leaders Network
